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Eliza Shepherd
Eliza Shepherd combines her background in psychology with practical research experience in impression management, group decision making, nonverbal communication and leadership in her role as Associate Consultant. Shepherd lends her expertise in research design and analysis to ZMF’s jury research projects nationwide, including focus groups, mock trials, post-trial interviews, zOpinions (online surveys), and venue attitudes surveys. Shepherd is particularly skilled at identifying factors from outside the courtroom that can significantly impact jury decision-making processes and trial outcomes. Recently, Shepherd co-authored an article about Generation Y jurors that was published in the American Society of Trial Consultants publication The Jury Expert. She is currently researching what effects, if any, the state of the economy is having on jury awards. Shepherd earned her Bachelors Degree in Psychology from Colgate University. Associations/Affiliations |
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