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zOpinion Online SurveysWhether you are addressing association members, employees or the public, surveys are an effective and efficient way to get the information you need to know. When you need Knowledge Right Now™, you need the advanced research and survey capabilities of our zOpinion online survey. We start by asking the right questions — of you — before we ever contact your audience. zOpinion is backed by the research expertise of our consultants who specialize in persuasive communication for all audiences and opportunities. Online surveys are proving to be more effective than phone surveys. They’re less intrusive and less disruptive. Audiences answer more thoroughly — and more honestly — because they can complete the survey when it’s convenient for them, with more time to consider their responses. In any organization, there is a gap between what leadership thinks their employees or members think or know, and what they actually think or know. Conducting a nonbiased survey in a medium that invites thorough, honest feedback can significantly reduce this gap. Backed by the research capabilities of ZMF, survey questions are designed with precision to get you information and answers. Further, we can show you how to use your survey as an internal marketing tool, reinforcing values and benefits your audience might not know exist. The information uncovered through surveying can be enriched through one-on-one and group interviews. In this format, interpretation from the online survey can be checked and participants can be given an even greater opportunity to share valuable, honest feedback. We will interpret the results and work with you to develop a plan of action for addressing opportunities and improvements. |
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