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Jury Research and SelectionWhen you enter the courtroom, do you know what your jury is thinking or what they want to hear? A whole host of subjects critical to the success of your case can be influenced by the unexpressed and underlying opinions, perceptions and biases of your jury. At ZMF, we use a variety of mock jury exercises in jury research, including focus groups and mock trials. In every project, ZMF adheres to the highest standards of social science research, and to the standards and guidelines set forth by the American Society of Trial Consultants.Do you know what your jury is thinking or what they want to hear? Discovery Focus Group These small, simple, low-key exercises provide feedback at any stage of litigation. Often they are used before cases are even filed or are still in their infancy to help determine what direction a case should go while venue and discovery can still be influenced. Clients also find them useful when they want reactions to a single witness or an isolated question. These focus groups require no formal presentation and little fanfare. They are therefore a good choice in sparsely populated venues, and are a significant but modest tool that most budgets can afford. Issues Focus Group There are many reasons not to include lawyer presentations in mock jury exercises and this is the tool that provides that methodology. Multi-defendant cases, large trial teams, the need to reduce issues at trial are three instances when the information we want to test is more important than the messenger. We combine our experience and creativity with your knowledge of the facts to write scripts that are read to mock jury participants. Discussion is encouraged along the way to deliberate the evidence, arguments and demonstratives giving us insight into their doubts, interests and questions about the specific issues in the case. Trial Preparation Focus Group Mock Trial Often called a mock trial, this exercise allows you to conduct an adversarial attorney presentation of each side of the case to specifically test the themes, evidence and arguments of both sides. Add visuals and witness video to increase credibility or to add weight to an attack. ZMF prides itself in delivering the best solutions of any consultants in the industry to guide you in your development of trial strategy, witness preparation, jury selection, case story and themes. Research Enhancement Tools ZMF Webcast offers a convenient, real-time, low-cost solution for participating and viewing jury research projects without leaving your desk. With this service, your focus group, mock trial or mock arbitration can be viewed using online streaming video feeds delivered straight to your computer, dramatically reducing travel-related costs and providing the opportunity for more key individuals involved with your project to observe the exercise. Featuring secure access to simultaneous live video and an easy-to-use chat room interface, all parties can interact with the proceedings as they progress — all without having to book a hotel or sit on a plane. Moment-to-Moment Audience Response What moves your jury? Do they respond better to the photographic evidence or an eyewitness account? The argument about intention or the one about inattention and neglect? With ZMF's Moment-to-Moment Audience Response, mock jury participants use hand-held dials to express immediate reactions to your most important material, such as opening statements, closing arguments and expert testimony. Responses are instantly presented for real-time viewing and are saved for follow-up analysis. |
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